Company: takealot.com
Location: Cape Town, Western Cape
Type: Full-time
Industry: Marketing
About the Role
Takealot is looking for a talented CRM Lifecycle & Automation Manager to design and document end-to-end customer journeys. You will build and manage complex multi-step automation using platforms like Braze, ensuring seamless coordination across Email, Push, and In-App messaging.
The role requires a data-driven approach to optimize automated flows through rigorous A/B testing. You will work closely with Data and Engineering teams to define custom events and user attributes that trigger highly personalized marketing campaigns.
Requirements
- Bachelor’s degree in Marketing or Business Management
- 5+ years of experience in CRM or Email Marketing functions
- Expertise in Braze or similar CRM automation platforms
- Experience using Liquid logic and project management tools like JIRA
Source: LinkedIn
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